Associate Director Search and Social

Company: CPS Inc
Location: Newark
Posted on: April 1, 2025

Job Description:

Job DescriptionAssociate Director Search and SocialResponsibilities

• Lead strategy and execution across digital campaigns focused in paid social, paid search (any programmatic experience a plus) driving performance through strategic execution, optimization, and reporting.
• Provide clear strategic direction to develop and implement plans and tactics that are continuously optimized to meet key business objectives and KPIs.
• Lead and manage a growing team of digital channel specialists, fostering a collaborative, learning-oriented environment while offering consistent leadership and support.
• Engage with clients to build strong, in-depth relationships, understanding their business goals and marketing objectives, with a focus on paid social. Present regularly to clients on campaign performance and strategy.
• Manage the preparation and distribution of campaign performance reports, sharing insights with internal teams to ensure alignment and progress.
• Ensure that forecasting and budgeting for all channel activities are carefully managed and optimized for maximum efficiency.
• Facilitate the development of standard methodologies to enhance operational processes within the team and agency.
• Collaborate closely with other internal departments and account teams to design and execute fully integrated digital campaigns.
• Demonstrate exceptional attention to detail, diligence, and adherence to best practices throughout every stage of the campaign lifecycle.Requirements
  • 5-7 years of relevant digital marketing experience at either an agency or client.
  • Extensive client-facing experience with a proven track record in relationship management.
  • Prior experience in managing and mentoring a team, including the ability to train and develop junior staff while acting as a coach and leader.
  • Proficiency in providing high-level insights and analysis across key performance indicators (KPIs) and other performance metrics.
  • Deep knowledge of digital media platforms and their advertising capabilities.
  • Strong organizational skills, with the ability to prioritize, multi-task, delegate, and manage time effectively.
  • Analytical and problem-solving skills, combined with strong written and verbal communication abilities.
  • Passionate about staying current with digital marketing strategies, trends, and best practices within the evolving digital landscape.
  • Expertise in MS Office tools, particularly Excel, PowerPoint, and Word.
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Keywords: CPS Inc, Newark , Associate Director Search and Social, Executive , Newark, New Jersey